2 min read

Forget your digital strategy - do this instead

By following this process of incorporating digital into an existing strategy, organisations can ensure they're meeting the needs of those they serve in a way that is relevant in our current era.
Forget your digital strategy - do this instead
Photo by Clark Van Der Beken / Unsplash
"You may not be interested in strategy, but strategy is interested in you"
Leon Trotsky

It's common for organisations to talk about their "digital strategy." But here's the thing: they don't actually need one.

"Digital" is simply how people in the 21st century interact with the world. It's not a separate entity that needs its own strategy. Instead, organisations should be incorporating digital into the strategy they already have.

So, what does that look like? There's an 8 step process for doing this:

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