Forget your digital strategy - do this instead

"You may not be interested in strategy, but strategy is interested in you"
Leon Trotsky

It's common for organisations to talk about their "digital strategy." But here's the thing: they don't actually need one.

"Digital" is simply how people in the 21st century interact with the world. It's not a separate entity that needs its own strategy. Instead, organisations should be incorporating digital into the strategy they already have.

So, what does that look like? There's an 8 step process for doing this: