"Things do not change; we change"
Henry David Thoreau

We're going through some dark times. It often feels like society is under siege. Thankfully there are some amazing, dedicated people in the world trying to make things better, in the face of extraordinary obstacles.

I still believe that the internet is a powerful force for good, despite the dehumanising practices of a few mega-corporations. So I'm joining WPNC as Digital Director to help their clients use digital for tangible social impact.

It would be trite to say I'm thrilled or excited. I'm actually really daunted by the challenge, but I'm confident my new colleagues and I can make a difference. If you feel like helping us in any way, you know how to contact me. Or maybe you don't. My work address is phil.dearson@wpnc.agency

How will this change the newsletter?

I'm glad you asked. I've always used the newsletter as a way to tell other people about the things I learn professionally. That won't change, but the "domain of interest" inevitably will. I'll be sharing things I learn about how to use digital for social impact.

What's social impact? Probably the topic for the next newsletter.

I appreciate that this might not be of interest to you anymore. Don't feel bad about unsubscribing. The link is at the bottom of the email. No hard feelings.

What about the N2D Method?

I'm biased, of course, but I believe the N2D Method is a powerful tool for people working to deliver positive social impact, amongst other things. So the tools will remain available for anyone to use. No change there.


Here are some things you might find interesting...

GPT language model optimised for dialogue. This makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests. Not a replacement for human creativity and ingenuity but is quite useful for challenging or inspiring your thinking.

This is a fundraising tool you can plug into your existing website. It was made by my new company and is in use by a bunch of charities and non-profits.

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