Hi there! I'm Phil Dearson - an idealistic skeptic and experienced digital leader based in the UK. I've advised over 200 organisations across almost every industry.

What should you automate?

What should you automate?

Automation operates on tasks, not entire jobs.

Innovation - it's economics all the way down

Innovation - it's economics all the way down

Innovation occurs in the dizzying interplay of forces across all levels of society.

Decision models and trust

Decision models and trust

I’m interested in why decision models are important, now and in the unfolding future.

A neo-commonwealth

A neo-commonwealth

The internet has started to seem increasingly centralised, with power and control resting in the hands of a few organisations - corporate and governmental.

In the future, who wants advertising?

In the future, who wants advertising?

In the future, who wants advertising?

Microbes and the future of work

Microbes and the future of work

I like to think of businesses as organisms. It can sometimes make complex change easier to grasp.